Super Luxury Brands


Back in 2004, Nestlé appointed Khalaf Stores the exclusivity to manage the Nespresso business in Jordan. The great success of the brand in the country led to the creation of Superbrands for trading & investing company, which was established in 2008 as a subsidiary of Khalaf Stores, to solely handle the Nespresso business in Jordan, with its dedicated team and resources.


In 2009, Superbrands introduced a customer relations centre, with professional customer service advisors, as well as professional after-sales maintenance and technical advisors. The technical workshop was restructured and reorganized to meet Nestlé Nespresso's guidelines, standards and best practices. Superbrands invests massively in human resources and training to reach the hightest level of service by excellence and brand awareness.


2013 was a special year, as Jordan's first ever Nespresso boutique was introduced to the public, located in the heart of the capital, while simultaneously launching its eCommerce platform.

Later in 2017, General Mills gave Superbrands the franchise of its luxury ice cream; Häagen-Dazs, where we relaunched the brand with a standalone café in the luxurious location: The Boulevard, Abdali. 



Nespresso Boutique

Our flagship store located in Um Uthaina Gold Market, in Amman.

Sat - Thu

9:00am to 9:00pm


1:00pm to 6:00pm

Nespresso Booth City Mall

Located at the ground floor of the iconic City Mall in Amman. 

Sat - Thu

10:00am to 10:00pm


12:00pm to 10:00pm

Nespresso Booth Taj Mall

Located on the VIP section of the premium outlet, on the second floor (F1).

Sat - Thu

10:00am to 10:00pm


2:00pm to 10:00pm

Nespresso Booth Abdali Mall

Located on the ground floor of the mall, in the new downtown area of Amman.

Sat - Thu

10:00am to 10:00pm


2:00pm to 10:00pm




General Mills granted the franchise of Häagen-Dazs shops to Superbrands since May 2017. The brand was relaunched on June 2017 with our first standalone branch located at The Boulevard, one of Amman’s luxury destinations – with 3 other locations planned to be launched by 2021. 

Besides Häagen-Dazs ice cream, the shop has a wide range of offerings, including menu creations and beverages, adding value to the brand. Professional and well-trained resources. Constantly investing in HR to reach highest quality of service, while strictly abiding by food and hygiene standards



fmcg distribution

Khalaf Stores Distribution focuses solely on the distribution of FMCG products across various channels, including retail, food service, etc.


wines and spirits 

Khalaf Wines & Spirits focuses only on the sale of alcoholic beverages across on-trade, off-trade customers, as well as private customers.


Copyright © 2021 Fareed Khalaf Sons' Company Ltd. (Khalaf Stores). All rights reserved.