HOW WE STARTED

Back in 2004, Nestlé appointed Khalaf Stores the exclusivity to manage the Nespresso business in Jordan. The great success of the brand in the country led to the creation of Superbrands for trading & investing company, which was established in 2008 as a subsidiary of Khalaf Stores, to solely handle the Nespresso business in Jordan, with its dedicated team and resources.

In 2009, Superbrands introduced a customer relations centre, with professional customer service advisors, as well as professional after-sales maintenance and technical advisors. The technical workshop was restructured and reorganized to meet Nestlé Nespresso's guidelines, standards and best practices. Superbrands invests massively in human resources and training to reach the hightest level of service by excellence and brand awareness.

2013 was a special year, as Jordan's first ever Nespresso boutique was introduced to the public, located in the heart of the capital, while simultaneously launching its eCommerce platform.

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Later in 2017, General Mills gave Superbrands the franchise of its luxury ice cream; Häagen-Dazs, where we relaunched the brand with a standalone café in the luxurious location: The Boulevard, Abdali. 

Franchisee

FRANCHISE

General Mills granted the franchise of Häagen-Dazs shops to Superbrands since May 2017. The brand was relaunched on June 2017 with our first standalone branch located at The Boulevard, one of Amman’s luxury destinations – with 3 other locations planned to be launched by 2021. 

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Besides Häagen-Dazs ice cream, the shop has a wide range of offerings, including menu creations and beverages, adding value to the brand. Professional and well-trained resources. Constantly investing in HR to reach highest quality of service, while strictly abiding by food and hygiene standards