Mr. Fareed Khalaf Senior founded the first self service retail outlet in Jordan back in 1952, located in the centre of the old town in Amman under the name of "Fareed Khalaf Stores" before being rebranded as "Khalaf Stores" which has been a significant name in the market until this day.
Having experience in the industry in the Middle East, Mr. Khalaf had a vision to transform the customer retail shopping experience; starting with a humble 12 employees, today Khalaf Stores operates with over 200 employees of the highest caliber.
We believe human resources is part of our success. We invest in retaining, training, and developing employees at all levels within the organisation.
We always do things right. We are honest and straightforward. We operate lawfully and ethically.
We strive to be the best at doing what matters most. We have a compelling desire to improve and to win in the marketplace. We act as entrepreneurs.
We respect our customers and business partners and treat them as we want to be treated. We believe that people work best when there is a foundation of trust.
We believe our relationship with our customers, trade, and suppliers is a key to success.