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Founded in 1952 by Fareed Khalaf Senior, "Fareed Khalaf Stores" was the first self-service retail outlet in Jordan; importing brands for its retail outlet, as well as distribution across the country.  Today, the company solely focuses on distributing premium brands, and expanded into three different divisions focussing on FMCG distribution, Wines & Spirits, and Luxury brands.

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Nestlé appointed Khalaf Stores as its exclusive distributor to manage the Nespresso business in Jordan. The great success of the brand in the country led to the creation of Superbrands company, which was established in 2008.


We cater for personal use through the Nespresso Classic line as well as Nespresso Professional line for corporate, hotels, cafés and restaurants.


We are committed to superior quality wines & spirits and are proud to having the best storage facilities in Jordan, guaranteeing  consistency in quality.


We launched Jordan's first online shop, showcasing and selling all our wines & spirits selection directly to our customers.  

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